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Nike takes marketing gold with neon-yellow shoes
Nike's Olympic Shoe Branding Strategy — Burke Alder - Entrepreneur - Marketing Leader - Adventurer
Nike Volt Running Shoes Score Big at the 2012 London Summer Olympics | Running Shoes Guru
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How Nike broke running | WIRED UK
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Nike's Olympic Shoe Branding Strategy — Burke Alder - Entrepreneur - Marketing Leader - Adventurer
Nike trainers steal the show at Olympics | ELLE UK
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